MediCert

Blog

Notes on verifiable medical credentials, healthcare fraud, and trust in health marketing.

Two business partners' hands over a signed partnership agreement on a desk in a modern clinic office
GROWTH

Health-tech partner programs: CPA, revenue share or hybrid?

How B2B health-tech companies can pay referral partners and resellers, and the legal lines around patient referrals and patient data.

 Blank medical certificate forms, a rubber stamp and a magnifying glass on a desk, suggesting document checks
FRAUD PREVENTION

Fake sick notes: lessons from the fight against ad fraud

Forged sick notes are cheap to buy and hard to spot. Ad tech spent years on a similar problem. Here is what clinics and HR teams can borrow.

 A smartphone on a desk showing a blurred video ad of a figure in a white coat, next to a supplement bottle and a stethoscope
TRUST & SAFETY

Fake doctor endorsements in online ads: how to spot them

Deepfaked TV doctors and invented physicians sell supplements online. What regulators did, and how to check whether an ad's "doctor" is real.